I was reading an interesting result from a YouGov survey earlier that stated that 38% of SME owners planned to increase their marketing spend in this downturn. In another poll the results indicated that 23% of SME owners would spend all of a £10k windfall on marketing.
Is this your plan? Do you plan to spend more on marketing and acquisition, or are you going to introduce a strategy of shrink to grow? It’s never worked before but you might make it a world first.
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Anyone who knows me will probably know that I’m not much of an “arts person”, but I’ve been helping someone get a new site going to support and promote the creative industries in Wales. The site is called Cultural Enterprise and is run by Elin Jones. It appears that there used to be…
I get lots of email and like many people first receive lots of that email on my phone. As a result I realised last year that I was hardly ever without email, it was incessant, pinging its way into my inbox and also my life almost constantly. It was generating some stress, so in November…
They’ve got it right: in times of crisis it’s good to talk and in times of real crisis face to face talking is the only way to get things resolved. But let’s face it: how well networked are these G20 guys and gals? How often do they talk? Do they swap notes or build bonds…
I bought a new laptop last weekand having been a user of Dell machines for many many years I was seduced by the apparent good looks and power of a new Samsung machine. When I got home I really felt quite pleased with the purchase until, that is, I started using the Windows 8 operating…
I went to the Royal Welsh Agricultual Show in Llanelwedd on Monday, I’d been before many years ago, but had forgotten how good, seriously good, it all is. I’m a city man, definitely not a country man even though like many I enjoy the so-called country sports. But I’m not really into farming/agriculture/livestock etc. And…
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