Spend to save or save and die?
I was reading an interesting result from a YouGov survey earlier that stated that 38% of SME owners planned to increase their marketing spend in this downturn. In another poll the results indicated that 23% of SME owners would spend all of a £10k windfall on marketing.
Is this your plan? Do you plan to spend more on marketing and acquisition, or are you going to introduce a strategy of shrink to grow? It’s never worked before but you might make it a world first.