Boris Johnson won in London, George Galloway won in Bradford, but what is it that made them winners?
I think the answer is pretty clear: they both stood for something and both connected with and appealed to the voters.
And that’s a lesson that so many other political candidates should learn if they want to survive. Far too many are concerned with being politically correct, sticking to a party line and standing only on what they perceive to be the safe middle ground.
As a result they stand for next to nothing and have little or no appeal.
And many end up losing, but worst of all: we don’t win either.